I recently read an article on game of thrones which i found very interesting. I found it amazing how the use of digital marketing had such a huge influence on the series. Twitter was a massive factor in why the show was such a hit, people would use the hashtag bringdowntheking, this would trend and spread to more and more people. In summary brand watch analytics optimised there activity, as they managed to record 875,000 individual interactions relating to the campaign.

Here is some more information i found on this article: https://studentcentral.brighton.ac.uk/bbcswebdav/pid-2790161-dt-content-rid-5195315_1/courses/IT382_2016/Game%20of%20Thrones%20Case%20Study%281%29.pdf

And if your interested on watching it, click on the link below:

https://www.youtube.com/watch?v=iGp_N3Ir7Do