Lacta has been introduced in Greece since the 1960s. It is a popular chocolate and remain’s the best chocolate for the Greek’s. This product, has the best quality flavour, image and brand than any other image. To begin with, even though it is only a chocolate, its variety of products increases daily. Lacta offers to its customers chocolate of all kind of types, and sizes and has enlarged its range into even making its own ice creams! Lacta’s logo ‘The sweetest part of our lifes’ together with the movies that this company releases allows the customers to understand and feel that sweetness and the feelings of love and passion towards to this chocolate. Additionally, Lacta’s price allows a convenient cost for its consumers as well as well as offering different type of paying methods: cash or credit/debit cards. Lacta also provides discounts and offers every 14th of February, allowing everyone to share their love between them through just a chocolate. Moreover another important factor of the marketing mix is Lacta’s place. Lacta offers satisfaction to all people in Greece as it is a chocolate that can be found everywhere: from kiosques, to minimarkets, to supermarkets, and around the whole country, from the capital, to islands and to villages! Moreover, Lacta is a company with all social media, therefore they continually have a way to communicate with their customers and offer promotions, marketing communications, as well as living their people satisfied. This, arouses greater engagement and truly benefits the company for both: that customers can reach out to them whenever they want, but as well as their good reputation increases and reaches out to other people that can end up being their new consumers! Additionally, in my opinion, Lacta’s process of the marketing mix, relies on its design features as its packaging out stands from other chocolates and through their color red, they do deliver the message of love that they want its customers to receive. Also, its IT support does put a lot of emphasis on Lacta’s brand and company as thousands of people love and enjoy watching their movies every year. Finally, Lacta’s physical evidence does play a significant role to its high demand, as its accessibility, availability and performance never lets down its customers.