Pretty little thing (PLT) is a fashion retailer firm which is based in the UK. PLT’s target customers are women from the age of 16 up until 34 years old. PLT has reached up to 6 million daily visits on their website or application, and its average visit time is almost 8 minutes (WebSimilar, 2019).
PLT utilizes various channels such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Social and Display ads and Payed-Per Click (PPC).

Pretty Little Thing, is using both, organic words and paid words. Some of its top organic words and paid words are:
a. pretty little thing
b. plt
c. prettylittlething
d. pretty little things
e. christmas jumpers
f. morphe palette
g. lingerie

And, some of the most searched words by its consumers according to Google (2019), are:

Taking into consideration Similar Web (2019), pretty little thing mostly utilizes YouTube for promoting themselves, reaching a 64.92% figure. This, is followed by a 14.71% from Facebook, and 10.39% from Instagram.
Additionally, according to plt’s large consumer group, and considering its visits and purchases, pretty little thing is efficient and effective to its digital marketing. They are successfully promoting their firm, and it has expanded to other countries across the globe such as Ireland, Australia, US and France, and has also opened other offices in Los Angeles and London (Wikipidia 2019).

However, I do believe that PLT can even become more popular and sufficient from just increasing their digital marketing, and expanding more on channels such us sending emails, uploading more photos on Facebook, Instagram and Twitter. Moreover, together with the discounts that they produce regularly, they could also create some competitions between their customers and give out some free products to promote them and the company.