Jooble is an online website which allows you to view job advertisements worldwide. Once you create an account, utilising your email, jooble instantly emails you for any available or new posts that would be near the location you’re looking for!

Personally, I have signed up to look for summer jobs in the islands of Greece, therefore I find it very useful every time that Jooble emails me as I know that all the new advertisements will be sent to me by email and I do not need to visit their website daily. Additionally, in every of their emails, their title is very related to the context of it and you know that it is not just an email that is sent automatically. On the title of the email they also mention how many new job advertisements there are, helping you to know exactly what to find for when you press on their email. Every time Jooble emails me, I will either see it instantly as I know it will be an advert of my interest, or I will press to see it when I have some free time to look more into it. One of the reasons I find Jooble a good website when you sign up, is because it personalises the emails according to your recent research, and it does not just send all job advertisements that could be uploaded globally.

However, there are still certain areas that I believe Jooble can improve on. One of them is the template of their email and their design. Their logo is a very simple and memorable one with blue and green colours and an outline of a rabbit. The colour of blue symbolizes feelings of trust and loyalty and the green colour is the colour of growth. Both of this colours could be representatives of what what the customers should feel or what the company is doing. For instance, the blue colour could represent the feelings of the customers towards Jooble, meaning that Jooble’s customers fully trust them for the advertisements and are fully loyal to them for the context they are sharing. In addition, the colour of green could mean the fast expansions that Jooble faced, and how their target market is continually growing. The rabbit is a friendly animal that arouses feelings of happiness and new beginnings occuring, therefore in regards to Jooble’s logo it could be a way to show support to their customers and encourage them for finding a new job and moving on to something new in their lives; as finding new jobs for some people is not always a thing they want to do, but they are simply doing it because they dont have any other choice. Moreover, considering Jooble’s email design there is still some improvement that could take place. For example, instead of them saying the number of new advertisements available and have a press button that will automatically get you there, they could add underneath it a list of all the new advertisements with more details next to each job.

In comparison to other emails, Jooble could have a more colourful or memorable email for their readers to happily want to read it, but considering that Jooble is a webiste that you should be really looking forward for their emails as you’re looking for your new job, it could be their way of design as people of different ages are utilizing and it is also older ages who may want to see it that simple! Finally, every 2 weeks Jooble is asking you for your advice and ratings of how likely it is to promote their email to someone else. It has a very easy ranking from 1 ’till 5, with 1 being that there is no chance of promoting it and 5 being that you are promoting it to friends or family. I find their way of asking for opinions easy and attractive as there is only one step your customer needs to do and it is not a lengthy one that people could get bored of.

Lacta has been introduced in Greece since the 1960s. It is a popular chocolate and remain’s the best chocolate for the Greek’s. This product, has the best quality flavour, image and brand than any other image. To begin with, even though it is only a chocolate, its variety of products increases daily. Lacta offers to its customers chocolate of all kind of types, and sizes and has enlarged its range into even making its own ice creams! Lacta’s logo ‘The sweetest part of our lifes’ together with the movies that this company releases allows the customers to understand and feel that sweetness and the feelings of love and passion towards to this chocolate. Additionally, Lacta’s price allows a convenient cost for its consumers as well as well as offering different type of paying methods: cash or credit/debit cards. Lacta also provides discounts and offers every 14th of February, allowing everyone to share their love between them through just a chocolate. Moreover another important factor of the marketing mix is Lacta’s place. Lacta offers satisfaction to all people in Greece as it is a chocolate that can be found everywhere: from kiosques, to minimarkets, to supermarkets, and around the whole country, from the capital, to islands and to villages! Moreover, Lacta is a company with all social media, therefore they continually have a way to communicate with their customers and offer promotions, marketing communications, as well as living their people satisfied. This, arouses greater engagement and truly benefits the company for both: that customers can reach out to them whenever they want, but as well as their good reputation increases and reaches out to other people that can end up being their new consumers! Additionally, in my opinion, Lacta’s process of the marketing mix, relies on its design features as its packaging out stands from other chocolates and through their color red, they do deliver the message of love that they want its customers to receive. Also, its IT support does put a lot of emphasis on Lacta’s brand and company as thousands of people love and enjoy watching their movies every year. Finally, Lacta’s physical evidence does play a significant role to its high demand, as its accessibility, availability and performance never lets down its customers.

Pretty little thing (PLT) is a fashion retailer firm which is based in the UK. PLT’s target customers are women from the age of 16 up until 34 years old. PLT has reached up to 6 million daily visits on their website or application, and its average visit time is almost 8 minutes (WebSimilar, 2019).
PLT utilizes various channels such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Social and Display ads and Payed-Per Click (PPC).

Pretty Little Thing, is using both, organic words and paid words. Some of its top organic words and paid words are:
a. pretty little thing
b. plt
c. prettylittlething
d. pretty little things
e. christmas jumpers
f. morphe palette
g. lingerie

And, some of the most searched words by its consumers according to Google (2019), are:

Taking into consideration Similar Web (2019), pretty little thing mostly utilizes YouTube for promoting themselves, reaching a 64.92% figure. This, is followed by a 14.71% from Facebook, and 10.39% from Instagram.
Additionally, according to plt’s large consumer group, and considering its visits and purchases, pretty little thing is efficient and effective to its digital marketing. They are successfully promoting their firm, and it has expanded to other countries across the globe such as Ireland, Australia, US and France, and has also opened other offices in Los Angeles and London (Wikipidia 2019).

However, I do believe that PLT can even become more popular and sufficient from just increasing their digital marketing, and expanding more on channels such us sending emails, uploading more photos on Facebook, Instagram and Twitter. Moreover, together with the discounts that they produce regularly, they could also create some competitions between their customers and give out some free products to promote them and the company.