Lacta has been a company which has a broad digital content in regards to its brand as not only it is active on social media, and it also has its own website, but also it produces its own movies and has therefore got an active youtube channel as well. Taking that into consideration, Lacta is easy to reach out for. Lacta’s availability on cross platforms allows the company to promote their variety of chocolates and their love stories. Lacta’s social media allows you to share their posts between one another, which makes them become more famous in the community every time. Lacta can value their reach strategy from their counting their followers and fans, as well as viewing the visits on their platforms. Lacta acts in various ways in order to be reach out for their customers, such as sharing peoples opinions, but also allowing people to like and comment on their products. Additionally, in order for the chocolates to be easily accessible, lacta is trying to convert its buying processes, and not only to have it available in supermarkets and kiosques, but also to make it easily accessible online and create an online buying page. Finally, lacta has already many customers who are engaged to them, as more and more people love lacta’s chocolates and in that way lacta’s profit increases. Lacta creates a lot of satisfaction in the customers’ tastes and that’s the reason why they all remain loyal to them! There are many Greeks who even when they travel take Lacta chocolates with them as they know they cant find better chocolate than this one!