Gymnasts and the Olimpics Posted on January 17, 2017 by Ayesha Rajput Maguire (2004) identifies how the industrial sports complex may also interweave with the sports ethic, and elaborates on how over conformity may be a result of being tied to grater networks of power. This could apply to athletes who are tied to sponsorship, or a be a result of a nation’s quest for excellence, as this will all impact conformity to the sports ethic.
