Nov
2014
Email marketing and its role in todays society.
In Ellis-Chadwick and Doherty’s article ‘Web advertising: The role of e-mail marketing’ they claim that, “Permission-based e-mails sent to customers are a form of marketing that is on the increase. E-mail marketing campaigns produce approximately twice the return on investment of the other main forms of online marketing such as web banners and online directory adverts.” Considering this, email marketing is a incerdibly important aspect for businesses as it is one of the most cost efficient ways for companies to market their product or service to their target audience.
I have taken an example from my own inbox to demonstrate just how powerful this stratergy is.
Having a smart phone, I have linked my email account with my email application on my handset, therefore I recieve all my emails on the go. I open every email I recieve on the go, usually without paying much attention. With reference to the particular email above, a few days before I had been browsing amazon and added an item to my basket, but then decided not to check out. After opening the email, the first line immediately caught my eye ‘Hello chloe brogan’ as it contained personalisation which automatically grabbed my attention. I then scanned the rest of the email and recalled my previous online shopping activities. The email cleverly contained an image of the product I had added to my basket along with a link to my shopping basket on my amazon account. This is an example of successful email marketing, as it led me to click on the landing page, which took me straight to my basket, and go ahead with the purchase that I had previously forgotten.
The email was not over crowded with images or advertisements and was kept very simple and short to read. This helps to ensure that the reciever does not get bored before they have finished reading the content. This also indictaes that it would not have taken long to put the email together, making it more cost efficent. Putting the phrase ‘less is more’ into perfect practise.
Ellis-Chadwick and Doherty state that “The subject line in the e-mail is the first point of contact and acts as a trigger to encourage the message recipient to open the e-mail. There are two main components in the subject line: e-mail sender and the subject matter.” Amazon have taken this on board completely as they have kept the subject simple by using the name of the product I had added to my basket. When seeing the subject it rang a bell as I recognised it as something I had previously browsed online. Together with the personalisation after I had opened the email, amazon had successfully captured my attention. By keeping the email short and precise, I quickly scanned the whole content and went ahead with the purchase, all in a matter of minutes. It is safe to say that this could be considered as email marketing in its most powerful form.
Ellis-Chadwick, F., & Doherty, N. F. (2012). Web advertising: The role of e-mail marketing. Journal of Business Research, 65(6), 843-848.
Brigitta-Lizel Danso
November 6, 2014 at 10:45 am (10 years ago)a very interesting read!
bhawna
June 28, 2023 at 6:08 pm (2 years ago)I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
digital marketing agency in noida sector 3 is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
June 30, 2023 at 12:37 pm (2 years ago)I LOVE THIS BLOG
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
affordable seo services in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 3, 2023 at 1:40 pm (2 years ago)GOOD CONTENT
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
digital marketing agency in noida sector 3 is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 4, 2023 at 11:55 am (2 years ago)VERY USE FULL CONTENT
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
best digital marketing Service in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 7, 2023 at 1:46 pm (2 years ago)I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
best digital marketing Service in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 8, 2023 at 12:45 pm (2 years ago)great blog
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
best digital marketing Service in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 10, 2023 at 11:27 am (2 years ago)VERY HELPFULL CONTENT AND BLOG
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
best digital marketing Service in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 11, 2023 at 12:38 pm (2 years ago)Thank you so much for sharing this amazing post.
Please visit our website at [https://www.ompaithani.com/shop/] and enter the coupon code [OM800] during checkout to enjoy the exclusive discount.
best place to buy paithani sarees in MumbaiWe hope this makes your shopping experience even more enjoyable.
bhawna
July 17, 2023 at 11:16 am (1 year ago)THANKU FOR THIS TYPE OF VIDEO SHARING
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
best digital marketing Service in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 21, 2023 at 12:51 pm (1 year ago)THANKS FOR SHARING THIS TYPE OF VIDEO
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
digital marketing agency in noida sector 3 is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 22, 2023 at 8:24 am (1 year ago)This blog are great
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
affordable seo services in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 24, 2023 at 7:57 am (1 year ago)This post are very informative and good contents
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
online marketing company in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 26, 2023 at 11:22 am (1 year ago)NICE BLOG AND PLEASE CONTINUE THIS TYPE OF BLOGAND KEEP SHARING
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
online marketing company in noida is a trusted partner that can help take your online marketing efforts to the next level.
bhawna
July 27, 2023 at 8:46 am (1 year ago)great blog is good and informative
I highly recommend Quality zone infotech Digital Marketing Agency for anyone looking to boost their online presence and grow their business. Their team of experts is incredibly knowledgeable and skilled in all aspects of digital marketing, from SEO and PPC to social media and email marketing. They take the time to understand your business and tailor their strategies to your specific needs, delivering measurable results that translate into increased traffic, leads, and revenue. Their communication and reporting are also top-notch, keeping you informed and updated every step of the way. Overall,
online marketing company in noida is a trusted partner that can help take your online marketing efforts to the next level.