SWOT Ferrari Analysis

Strengths:

• Strong presence in the racing world
• Better manufacturing resulting into acceleration and handling
• Endowed with world class safety

Weaknesses:

• High Price
• Limited potential customer base in some markets
• Limited distribution and service network
• Lack of experience service professionals in many countries

Opportunities:

• Increasing pride in owning Ferrari
• Hybrid and future car segment
• Owners group network to reach potential customers
• Product portfolio to accommodate variants
• The distribution and service network

Threats:

• Various custom policies in some countries making purchase a long produce
• Increasing expectation from customers might not be met
• Products innovations and frugal engineering by competitors