Preparing your Integrated Anti-Fashion Marketing Campaign LO2, LO3

Which Brand?

Ferrari (Italian, Sports Cars and Motorbikes)

Why? Define the Attributes

Strengths; High price, luxurious, racing cars, sports, high quality

Weaknesses; clothes and accessories are plain and sporty wear
Who are their competitors?

The competitors are Lamborghini, Gucci, Prada, Bentley Mercedes
What do they have that your brand doesn’t have?

Formula one and it is also worldwide brand
What changes do you want to make?

Change it into suit as it is a luxury brand to influence more on young people or to new generation with more identity and race etc. Looking into depth with textures as well as timeless style variety of clothing towards the suits on the photoshoots. Model represent a story behind him relating to Mafia.

Why? How?

Working at the photo studio, focusing on the colour red and the representation. Textures.
How does your research inform your Where are the gaps?

More fashionable as a luxury brand and relating to Mafia as crimes and suspect.

 i)Brand?

 

 ii)Campaign?

Media Campaign and also crime.
How will you go about making your campaign?

Able to advertise more on the products such as clothing and accessories and collections for young boys and men likewise towards on relating and reflecting to Mafia because it’s also Italian, cars and the colour red.

What does it need?
Publish more TV adverts not only on Formula one programme, more active and more presentable as a luxury brand.