HISTORY OF TYPOGRAPHY – WORKSHOP

WITHIN THIS WORKSHOP WE WENT OVER THE HISTORY OF TYPOGRSAPHY AND WHERE EACH TYPE CAME FROM AND HOW IT IS USUALLY USED. A COUPLE OF TYPOGRAPHY FONTS THAT INTERESTED ME WERE ‘MODERN’ DIDOT & BODONI. THE REASON BEHIND THIS IS THAT THESE TWO FORMATS ARE MOST COMONLY USED FOR BRANDS SUCH AS ARMANI AND CALVIN KLEIN.

THIS WORKSHOP HELPED ME UNDERSTAND, WHO CREATED THE FONTS BEHIND MANY OF THE BIG MAGAZINES,BRANDS AND NEWS LETTERS THAT WE ARE SURROUNDED BY IN SOCIETY. THIS GAVE ME AN INSIGHT TO HOW THEY ARE USED AND THE PYSCHOLOGICAL EFFECTS TYPOGRAPHY CAN HAVE ON A HUMAN COGNITIVE RECEPTORS. ONE MAIN EXAMPLE OF THIS IT THE WORLD NEWS.

THIS SMALL BUT EFFECTIVE USE OF GILL SANS MIXED WITH THE STRIKING RED CATCHES YOUR ATTENTION INSTINCTIVELY. WHICH EMPHASIZES THE IMPORTANCE OF TYPOGRAHY WHEN ADVERTISING OR CATCHING THE GAZE OF THE PUBLIC.

WITHIN ONE OF THESE WORKSHOPS WE WERE SENT INTO BRIGHTON LANES TO TRY AND DISCOVER DIFFERENT FORMATS LOCATED ON SHOOP WINDOW, BILLBOARDS AND MANY OTHER PLACES. I TOOK THESE PHOTOS BELOW OF SOME OF THE FONTS THAT INTRIGUED ME MOST.