Brand Research and Mood boards

Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. Created in May, 1853 by Levi Strauss.

  • Known for its wide range of denim, including jeans and jackets.
  • Original target market was men between the ages of 15-25, which was then extended to the age of 35 as well.
  • Later on as part of the ‘Its Wide Open’ campaign, their target audience then expanded to women and they began to expand their range of clothing as well.
  • Levi Strauss invented blue jeans with the help of his partner Jacob W.Davis.

  

Social Medias

I have created various social media pages to showcase my work.

I created a website using wix. For a first website, Wix is a good site to use as it helps set up the layout and images easily.

chloemorris09@wixsite.com

Instagram Account – @chloemorrismakeup

 

 

Facebook Page – Chloe Morris MUA

 

Body 3

I did a second shoot experimenting with body paint and creating some interesting images.

This time I decided to paint on items of clothing instead of just playing around with the paint and texture. I wanted to expose intimate areas of the body whilst still covering and disguising them. I wanted to keep the styling simple so decided to go with denim and white trainers. Im really happy with how these images turned out.

           

Franz West

I visited the Tate Modern to see the Franz West exhibition. This exhibition was filled with abstract sculptures, furniture and large scale works. It was filled with eccentric and playful sculptures and pieces. Here are two of my favourite sculptures. The colours used in this exhibition appeal to me a lot and I want to take inspiration from these in my own work, using the same colour theme.

 

Body Painting Experiments

This shoot was inspired by Viviane Sassen. In this shoot I wanted to play around with the female form, exposing areas that are considered intimate but also disguising them at the same time. I used normal craft paints instead of body paints as the pigment was higher with these.

              

Viviane Sassen

Viviane Sassen is an artist who specialises in body painting. She does a lot of work on nude bodies and women in particular. As well as painting directly on the bodies, she also paints on top of the final image. I really like the way she uses the female form and how she paints on the body to expose and also disguise intimate areas, and also changing the identity of women with paint. I want to take elements from her work and place them in my own work.

   

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