Photos I have taken of fabrics up close, the edited on photoshop to fit the theme of my brand and look book.
Category Archives: Year 1
Shoot Inspiration
Pinterest board with inspiration for my photo shoot.
Look book Style Inspiration
Pinterest board with images that inspired my shoot.
https://uk.pinterest.com/chloemorrisons/dark-wonder/
Sub Brand Ideas
The brand I have chosen to create a sub brand for is the brand ‘Alyx’. Alyx is an American fashion company creating high end clothes. The whole vibe of the brand is urbanisation, dystopia and in recent look books they created almost, alien like images, which is the theme that underlies a lot of my work. After doing a lot of research into macro and mega trends, the two trends I have decided to focus on are Dark Wonder and Psychotropic. Alongside these trends, I have also done a lot of research into ‘distrust in society’ and how we never really know who we have put in power and how we are constantly being tracked by the government, so because of this, I have decided to call my brand ‘Tracked’. The concept behind my brand will be ‘undress to impress’ as I have found that Alyx don’t have a lot of underwear or clothes that expose a lot of the skin. In my look book, I want to have images of sci-fi/alien like clothing using holographic colours, crushed velvet and other visually pleasing items.
4 Brands to Research
The 4 brands I have chosen to research are Alyx, Calvin Klein, Gucci and Versace. I chose these brands because I’m a fan of all of them and like the clothes they all produce, there is a lot of information about the business of these brands available which is another reason why I chose them.
Zine Finals
Here are some screenshots of some of my pages from my zine. I couldn’t think of a strong theme for this so I tried to keep it simple in colour, and just keep it relevant to Brighton and the youth that live here. I wanted to keep my zine simple and easy to look through whilst still having some interesting content. I think choosing a black and white theme for the photos made them look more striking and interesting to look at and I think they tell more of a story than in colour.
Gif 4
Playing around with black and white settings with a pop of colour for this gif.
Gif 3
This is another gif I made from a photoshoot I did a few weeks ago. I decided to have the time of 0.1 seconds between each photo to create a flashing effect between the colour and the black and white photo.
Gif 2
Gif 1
This is my first gif for this project. I used illustrator to draw on top of my image and then created the gif on photoshop. The time between the images is 0.2 seconds which I found the most suitable time, to be able to see both images clearly with enough time.