Brand Research and Mood boards

Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. Created in May, 1853 by Levi Strauss.

  • Known for its wide range of denim, including jeans and jackets.
  • Original target market was men between the ages of 15-25, which was then extended to the age of 35 as well.
  • Later on as part of the ‘Its Wide Open’ campaign, their target audience then expanded to women and they began to expand their range of clothing as well.
  • Levi Strauss invented blue jeans with the help of his partner Jacob W.Davis.

  

Rocky Horror Picture Show

 

I recently re-watched ‘The Rocky Horror Picture Show’ staring Tim Curry and it gave me a lot of styling inspiration for an upcoming shoot related to club kids. I want my club kids shoot to have an element of drag in the styling and in the makeup as well, I like the use of underwear and under garments in this film and I think it will add a different element to my work by using some of these styling techniques.

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