Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. Created in May, 1853 by Levi Strauss.

• Known for its wide range of denim, including jeans and jackets.
• Original target market was men between the ages of 15-25, which was then extended to the age of 35 as well.
• Later on as part of the ‘Its Wide Open’ campaign, their target audience then expanded to women and they began to expand their range of clothing as well.
• Levi Strauss invented blue jeans with the help of his partner Jacob W.Davis.