| Strengths | – Wide range of high quality clothing for men
– Reasonably priced for the quality – Starting to introduce women’s wear – Instagram account kept up to date – Garments are in tune with current trends |
| Weaknesses | – Little range for women to choose and shop from
– Not a well-known brand – Weak advertising techniques |
| Opportunities | – Branch out in social media more
– Create more campaigns to involve a wider range of audience |
| Threats | – High street brands creating similar garments for cheaper
– Some pieces are similar to other well-known brands, so people are more likely to buy from the brand that is more established – Economic downturn |