| Cash Cow
– Women’s wear Women’s wear has only recently been brought into their lines so there I room for improvement but it has been selling well so far. |
Dogs
– Accessories Hats, scarfs and gloves are virtually invisible on their website, they should look to revamp their accessories line. |
| Stars
– Menswear For example, men’s t-shirts. Trousers and jackets are highly popular on their website and easily found. |
Question Marks
– Shoes A range of trainers but all highly priced which could affect sales, also they look similar to a lot of trainers on the market so people may choose to pay the same money but for a more established brand. |