Monthly Archives: April 2017
Sub Brand Logo
I thought of my brand name whilst researching government tracking and my chosen brand, the brand name I went for was ‘Tracked’ and decided to created the logo digitally which I did on illustrator. I wanted a glitched effect so played around with the settings and came up with a simple but effective logo style.
Test Shoot
Background Imaging
Photos I have taken of fabrics up close, the edited on photoshop to fit the theme of my brand and look book.
Shoot Inspiration
Pinterest board with inspiration for my photo shoot.
Look book Style Inspiration
Pinterest board with images that inspired my shoot.
https://uk.pinterest.com/chloemorrisons/dark-wonder/
Sub Brand Ideas
The brand I have chosen to create a sub brand for is the brand ‘Alyx’. Alyx is an American fashion company creating high end clothes. The whole vibe of the brand is urbanisation, dystopia and in recent look books they created almost, alien like images, which is the theme that underlies a lot of my work. After doing a lot of research into macro and mega trends, the two trends I have decided to focus on are Dark Wonder and Psychotropic. Alongside these trends, I have also done a lot of research into ‘distrust in society’ and how we never really know who we have put in power and how we are constantly being tracked by the government, so because of this, I have decided to call my brand ‘Tracked’. The concept behind my brand will be ‘undress to impress’ as I have found that Alyx don’t have a lot of underwear or clothes that expose a lot of the skin. In my look book, I want to have images of sci-fi/alien like clothing using holographic colours, crushed velvet and other visually pleasing items.