Game of Thrones is currently a leading program in the world of TV. It’s popularity has become global with many different audiences engaging with it.

New Zealand are an example of a global audience that has really taken a shine to watching the programme. This is down to DDB helping to raise awareness of the programme by deciding to implement a digital marketing campaign. They decided to play on the fact that this program excites the audience and therefore wants to get the fans involved directly.

One example that they used was the known hatred for the character ‘Joffrey’ where they found many online engagements speaking about their collective hatred for this character.

DDB decided to use this to create an audience as well as conversations online so that New Zealand were added to the global scale of the countries that were G.O.T fans.

To be continued…