Although we are aware of the consumer’s hierarchy of needs, Valacich et al’s article looks into the online consumers needs. He explains how while it is important to understand which characteristics can be successfully applied to a Web site’s design, it is equally important to understand their relative value in shaping a consumer’s experience, given the natural trade-offs that occur due to design complexity, resources limitations, or situational factors. Using this framework, this article will analyse Quella’s website.
Valacich states there are three main factors that websites should be evaluated by:
- Functional Convenience
- Representational Delight
- Structural Firmness
Functional convenience refers to the availability of convenient characteristics on the website, for example navigation. On Quella we can see there is a drop down menu on the top left corner with a clear way to navigate round the different products.
To see more you can visit the Quella website:
https://www.quellabicycle.com/
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