When social media becomes an obstacle, rather than a tool for success, something needs to change in an organisation. Ikea, the Swedish company that has become the largest furniture retailer in the world, has been having issues incorporating social media into their internal communication strategy. Although the company is tremendously successful using traditional business techniques, Ikea are aiming to create disruptive change within the organisation to shake things up and keep the processes current. They are aiming to use social media to action this.
The Listening HubÂ
They set up a platform called, the listening hub. The purpose of this was to allow stakeholders to be able to view customer comments about the brand from all over the globe in an simple but engaging format.
You can read more on this topic here:
https://studentcentral.brighton.ac.uk/bbcswebdav/pid-3029519-dt-content-rid-5621925_1/courses/IT382_2017/Ikea%20Case%20Study.pdf