How often would you say you looked at Instagram? Monthly? Weekly? Daily? The latter is more than likely most of the populations answer. Instagram is used frequently for leisure, although it does have the ability to encourage purchase intent, if brands use… Continue Reading →
Where do you visit online when you want to find the perfect outfit? Do you look to your celebrity idol for inspiration from magasines and blogs, or do you quite simply go straight to your favourite online fashion retailer website,… Continue Reading →
Consumers primarily shop and gather information through search engines, such as Google. Another place people go to shop is the social ‘mediasphere’, the name for the collection of social media sites. (Halligan & Dharmesh, 2009) Both Paid Search and Social… Continue Reading →
Despite the explosive growth of electronic resources for consumers to make pre-purchase decisions, search and buy online, there is little information showing how consumers make purchase decisions within these settings, compared to an in-store experience. As you can see from… Continue Reading →
Of all of the retail marketing fashion outlets, the internet is the most accessible and global for consumers. Within the 70% of the global population that have access to the internet, 90% are choosing to purchase. Mobile phone sales will… Continue Reading →
Digital marketing is a crucial part of many online fashion retailer’s strategies, Social Media Marketing is now a world phenomenon, used in everyday life, as well as business. The hysteria of sharing pictures, videos and thoughts on line was augmented… Continue Reading →
Emails are a very effective tool for communication, as they are very fast, with high reliability and response rate. They are fit for many purposes, whether work or leisure. I use email in my everyday life, whether it is being… Continue Reading →
As we all know, Argos is a leading digital retailer, supplying regular innovative products to the digital world.Can you believe that in 2013 it was estimated, over 20 million people in the UK owned a tablet, around 30% of the… Continue Reading →
I would like to introduce myself! I am currently in my final year at the University of Brighton, studying for my BSc Business Management with Marketing degree, after recently completing a yearlong Marketing Internship at L’Oreal. You may have seen… Continue Reading →
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