Month April 2016

Consumers primarily shop and gather information through search engines, such as Google. Another place people go to shop is the social ‘mediasphere’, the name for the collection of social media sites. (Halligan & Dharmesh, 2009) Both Paid Search and Social… Continue Reading →

Despite the explosive growth of electronic resources for consumers to make pre-purchase decisions, search and buy online, there is little information showing how consumers make purchase decisions within these settings, compared to an in-store experience. As you can see from… Continue Reading →