After completing research into various brands and their business cards/postcards/promotional tools, I began creating my own. I first experimented with fonts as I wanted one with a ‘handwritten’ more personalised feel and one which was clear and easy to read to include my contact information. Below I have included a page from my sketchbook where I have annotated 5 brands’ various postcards to help inform the creation of my own.

This was incredibly useful as it allowed me to analyse various layouts, colours and styles. I decided to design my own set of three postcards to include a variety of colours and work, I may decide to only include one in my printed portfolio but I will speak to a tutor about what is most professional before deciding. Below I have included my three designed postcards;

I then completed research into business cards and went on to design my own in different colourways to match my chosen colour palette and postcards;

I am really pleased with how these turned out due to how they are professional, cohesive and playful. I am really excited to put together my finalised printed portfolio with all of my promotional features that I have designed and created.