This week I have been busy completing research into branding for my portfolio work, but I have found this incredibly useful for my FMP as well. I have looked at various brand boards (as shown on these pages from my Portfolio sketchbook) where I have then annotated and analysed these brands and their specific branding. This has made me consider that I should update my media pack for idem, as well as make a brand board.

My Brand Board for my FMP ‘idem’.

This showcases my magazine’s logo, chosen fonts, colour palette and some example photography from photoshoots I have completed. This colour palette is based off of my main feature ‘Skin Stories’ which will consist of around 40 pages (a third of my magazine).