For the collaborative module I designed and created these social media mock-ups to help convey the aesthetics of our collection, Fugol. Due to not having the physical garments, we decided to focus on the birds that inspired the collection and began to create persona’s for them using their typical settings, traits, stereotypes etc.

Included above is the first mock-up I created using watercolour illustrations of the birds which I paired with images that I found suited the deigned personas. To help further the connection to the garments I then went on to create another mock-up using components and fabric swatches from the collection, I also used new images to help further the understanding of the aesthetics of each persona.

Personas from top to bottom,

KINGFISHER- sporty, athletic, water based

PIGEON- urban, city chic, confident

OWL- wise, nocturnal, academia

SPARROW- timid, housewife, home setting