For our final outcome we created a brochure to help highlight the aesthetic behind Fugol, I created a collection of short pieces of written content which eluded to the bird personas in a quirky and playful way. Below I have included the double page spread for the sparrow which highlights our photography, my written work and an illustration I created of the sparrow. We decided it was important to have a small illustration of the correlating bird or it’s feather to help the reader correlate the persona to it’s origin.

I also designed stickers to be used as a promotional tool for the collection as well as included in the ‘show in a box’ as a form of packaging. I created a mixture of circular and rectangular stickers to ensure they are engaging and versatile, as well as making sure to include some with the brand and collection’s name to ensure they are successfully promotional. I used the collection’s prints to help ensure the visual promotion directly tied in with the garments and separate promotional features such as pop up posters and prints. I feel overal that my stickers are highly successful and make a strong addition to the box.