Strenghts

• Collaborations with other popular brand such as Adidas, Fila, Kappa and Top man
• Distinctive brand competitor: Designing sports and skate wear
• Well-known brand name
• Worn by celebrities such as Kayne West which publicize the brand
• Quality clothing

Weakness

• New brand
• Targeted towards a wealthy audience only
• Lack of womenswear collections

Opportunities

• Target the younger generation more via online interaction
• More digital advertising
• Unisex or womenswear collections
• Eco friendly ranges
• More stores

Threats

• Strong competitors
• Luxury brand so limited market
• Expensive
• Competitors selling similar clothing at cheaper price
• Stores are always in big cities, not targeting a big enough audience

      

For my first practice shoot i experimented with taking a range of photographs of my model on location and in the studio. Taking inspiration from APC look books shown by Susie. Firstly i began styling by model by layering her clothing and introducing more colours to her outfit. After shooting some portraits i also took photographs of close up details such as the tie of her shirt around her waste and eyebrow piercing to make it more visually unique. i used 2 different models and this was an opportunity for me to practice angels and realize how important key elements such as composition are. I noticed how the best photographs had backgrounds which complemented the outfit the model was wearing.