I edited down a variety of successful concepts and designs. The first logo i felt could be versitile as the black circle could be filled with different colours or photographs of my work, taking inspiration from Pop Magazine. However I do not feel it looked established or of a high standard for a photographers logo. I then experimented with fonts which resembled hand writing as i felt this looked simple yet exciting. The hand writing adds an authentic feel and personal element to the logo however it could be difficult to read my name and does not look professional. The final logo was my most favoured as it i feel it looks classic and does my name justice.I chosse the Hiragino Sans font as it is very elegant and modern. I feel this logo resembles a photogaphers profession more but still leaves one wanting to know more. This logo has a less is more approach and will look professional on my website, social media and business cards. For the final logo i will remove the boarder as i do not feel it is nescessary.