Pop magazines logo is another example of one that is versitile as it can be used across a number of different mediums and applications. The colour of the logo often changes to match the colours on the cover and can be filled with patterns, desgins and textures. I particulary like how online they have digitally filled the logo with moving image which shows how versitle and enduring it can be. There is enough space in the logo for it to be experimented with yet the font and name of the magazine is so simple it can always be recognized easily.