After brainstorming logos and drawing different designs I chose to call my brand ‘Femmes Actives’. I then created a range of different designs that included the name and the image above displays the final outcome. The idea of making my brand French came from the protest in Paris, France at the Gare Du Nord after the death of Adama Traore who died after being in police custody, I felt this would link to my macro trend and I wanted my brand to be in a different lngauge following from Gosha Rubchinsky’s brand in Russian:  Гоша Рубчинскии.