Once I had chosen my two macro trends of Black Lives Matter and Female Empowerment I produced my first attempt of a possible look book shoot. I styled my models in sports wear to link to the clothing I wanted my sub brand to be based on. When styling the models I aimed to give them a mixture of an urban and athletic look taking inspiration from Gosha Rubchinskiy. The location was a basketball and football court. I felt this was the perfect location to relate to the sports clothing. The strongest images were the portrait shots of my models however I did take a number of photographs of the clothing on its own. I photographed the models in candid poses again to capture them off guard. I also asked them to interact with each other to link to the positive vibe I wanted my brand to give off.
