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Category Marketing

How confectionery companies use their websites

In recent years, websites have become a very important part of any companies marketing strategy. A website not only helps new customers find you and advertises what you can offer, you can also use it to keep existing customers informed,… Continue Reading →

The benefits and drawbacks of marketing with online competitions

Holding a competition is an awesome way to promote your brand, and thanks to the socially-driven digital age, running one is easier than ever (Toledo, 2014). Competitions are a way of brands putting themselves out there and getting their consumers… Continue Reading →

Why confectionery companies should use Instagram

As technology has progressed vastly in the past 10 to 15 years, the use of social media grown with it and has now become a daily norm for a large number of the population. It is no longer only for… Continue Reading →

The importance of the #Hashtag in digital marketing campaigns

What started on Twitter, has now become a symbol across all different types of media, used in every day language by people from various walks of life. A hashtag is something that was created and then made popular as a… Continue Reading →

4 Reasons to Launch your Confectionery Product using Social Media

Social media has changed a lot in the world of marketing. It allows companies to connect and communicate with a huge audience at just a click of a button, without having to spend a lot of money. Also with so… Continue Reading →

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Welcome to your brand new blog at University of Brighton Blog Network. To get started, simply log in, edit or delete this post and check out all the other options available to you. For assistance, visit our comprehensive support site… Continue Reading →

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