Just another University of Brighton Blog Network site

Month May 2016

How confectionery companies use their websites

In recent years, websites have become a very important part of any companies marketing strategy. A website not only helps new customers find you and advertises what you can offer, you can also use it to keep existing customers informed,… Continue Reading →

The benefits and drawbacks of marketing with online competitions

Holding a competition is an awesome way to promote your brand, and thanks to the socially-driven digital age, running one is easier than ever (Toledo, 2014). Competitions are a way of brands putting themselves out there and getting their consumers… Continue Reading →

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