I have those Instagram to be my most active social media platform because it is extremely visual- perfect for displaying work digitally. I have stated following more accounts in hope of gaining more profile views and interactions with my potential audience. I have my website linked in my bio and my logo as my profile icon. I have been posting final pieces of my work and have just target doing more promotional posts, such as telling my followers that my website is now live. This is my first business account, I’m registered as an artist- meaning I now have access to Instagram insights which is the analytics of my profile. I have been find some really interesting things out about my audience. I have learnt that my audience is majority female from London. I can see how many profile views I have had, how many account clicks and at exactly what time it is most popular each day. This is a really powerful tool that will be able to scope my target audience and process what types of work they interact with the most/ what gets the most response. I will be monitoring my insights in order to get a better understanding of the natural viewing times and what kind of people are interested in my work.