In a tutorial with Chris, we outlining that my playing cards will be designed and created from the view of men, on women in the current social climate. As I will be designing from this perspective, I really have to consider who this will appeal to and how I will reach my target audience better. While they will be inspired by the male gaze, the target audience will be quite varied. I feel as though the cards themselves could be functionally used by anyone (all ages playing cards), but the content of ‘provocative’ cards will obviously appeal to some more than others. I hope to introduce these cards as a redefining status on the representation of women from all walks of life and inspire the necessary change we need in society. I believe these cards will appeal more to young-adults, as this is a demographic who are more open to discussion around gender and stereotyping. The styling, digital illustration and inspiration/research behind the cards was all conducted more with a young adult audience in mind. I feel as though these cards would not be suitable for a younger demographic, but they could appeal to an older one.

To reach my target demographic, I want to make the cards more of an interactive experience by using QR codes to modernise and digitalise the cards more. I do not want the QR code’s to distract from the illustrations, so I will be playing them on the back of the cards. The scannable QR code’s will open a portal to my own personal artist website; where all of the QR codes will be able to view, you will be able to read about the inspiration and meaning behind the cards and there will also be GIF’s made from the cards to further modernise and show experimentation. This demographic are all quite tech savvy, have access to social media and smartphones- making them ideal for this project. I want the GIF’s to look quite glitchy and distorted to emphasise that the ‘view’ taken on the cards is not compatible or correct. The fact that the male gaze is here looked at according to playing cards, defines it in some ways as a game- something not real, there is always a winner and a loser, there are rules and regulations put in place. In my version there are no suits or rules, which breaks the connection between cards and games. There can be no winners or losers without the rules or structures put in place by playing cards- so everything becomes equal, tranquil and still.