Artist Research: Tony Taj

When i first saw Tony Taj’s work I was so blown away by his incorporation of digital response into his paintings. He paints landscapes and city-scapes in vivid, busy colours that bring them to life. He has developed his own style which he calls ‘ambient media portrayal’ (AMP) that works by using hidden/embedded QR codes into the painting, which when scanned open links to animations set within theses ‘scapes’. This allows him to create ephemeral, yet hidden storylines in his work and bring to life even the smallest or least thought provoking sections of his paintings (hidden stories within the bigger story). He has reconsidered the traditional artist tools which creates an immersive and interactive experience for the viewer of his paintings. I would love to incorporate technology into my playing cards as I believe it will reach a wider audience base, make the viewers feel immersed in the cards and also will allow me to experiment more with animation or GIFS.

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