I have decided on the name of BURBERRY LOCATIONS for my sub brand as it involves traveling to different locations important or essential to the parent brand of BURBERRY’S growth. As I am marketing slightly more towards a younger female market I have kept the logo designs quite minimal, neutral and linked to the classic Burberry colour palette. I used the basic symbol of the phone to suggest that it is something to do with apps, technology or tracking. I have two different logo’s, one with a long name and strap line- and the other is an abbreviated “BL” when i need a shorter one.