Initial Findings

I.AM.GIA is mainly using social media to advertise their clothing. The main platform that they are using is Instagram where they have models wearing their items and using #iamgia in their caption.

One thing that they are doing well is that they are capturing iconic and eye catching photos to promote their products. They are doing this by using different types of backgrounds. For example, one of I.AM.GIA’s shoots where in a scrap yard (as seen below) which makes the picture look trendy and edgy. The pictures that they are capturing stand out from other clothing sites as its not just the model they consider, its the background, accesories and pose which all makes an iconic picture.

I.AM.GIA uses celebrities and a list models to promote their clothing. They do this by capturing celebrities in their clothing and posting them on their Instagram with the caption #iamgia. This encourages customers to purchase their items as it is trending worldwide. For example Ariana Grande is seen in one of their bikini’s in her new music video (as shown below).