This email was sent two weeks ago from River Island. This email explains that there are up to 30% off on certain items which range from womenswear, menswear and even kidswear. The options of these categories are easy to access, as this email sends the customer directly to the sale of the selected category. It also expresses that there is free UK standard delivery on orders over £65.

This is below this email which advertise River Island’s social media accounts and encourages peopl to follow them. It is seen that there is a River Island app that can be downloaded to customers on a direct App Store or Google Play link. The email also makes it easy for customers to find store details by options such as ‘shop online’, ‘store locator’, ‘contact us’. This is a clever way of bringing customers in to the local stores.

I would not open this email, I would most likely delete this email straight away. This is because I recieve many emails from retailers that advertise offers. Thes offers ranch from certain percentages off items, free next day delivery on items over a certain price and notifications of the retailers sales. This makes any future emails from retailers advertising promotions very off putting and it sadly does generally mix into the heaps of promotions I receieve daily which ends up being deleted straight away.

In this email there is no personalisation, it just explains that there arae up to 30% off selected lines.