Facebook is two way channel (Papasolomou & Melanthiou, 2012) allowing businesses to post updates and receive comments from followers. Facebook’s recent algorithmic changes have drastically reduced organic reach and made it much more difficult for small businesses to reach customers with posts that have liked their page – let alone ones who have not! But…Continue Reading 8 tips to increase Facebook post engagement- James Wragg
Measuring the effectiveness of organic Facebook marketing – James – Wragg
A common misconception of social media marketing is that it’s free. Unfortunately, it’s not. Facebook marketing campaigns can be time and intensive – due to this it can often prove quite costly to maintain a Facebook marketing campaign (Hoffman via Measuring the effectiveness of organic Facebook marketing – James – Wragg….Continue Reading Measuring the effectiveness of organic Facebook marketing – James – Wragg
YouTube Can Be An Essential Marketing Tool For Your Small Business | kls30’s blog
YouTube provides a simple way for people to store videos online and share them with others. Statistics show YouTube has the second largest search engine in the world(Smarta.com, 2015). This is behind Google, this means people are searching for information through YouTube and discover videos that relate to the specific topic (Gallo, 2008). The YouTube…Continue Reading YouTube Can Be An Essential Marketing Tool For Your Small Business | kls30’s blog
How to market yourself in the fashion industry through social media | Iman Barakat
The rise of social media has made it possible for people to communicate with others about a company and its products and is also a way for companies to directly speak to their customers (Mangold & Faulds 2010). Sharing content with thousands of followers at once isn’t the only benefit of social media, Social networks…Continue Reading How to market yourself in the fashion industry through social media | Iman Barakat
Amy’s blog, xo
Advertising on Twitter takes the form of promoted accounts and promoted tweets. Twitter (2015) describes its promoted accounts as ‘ad units that are included in Followers campaigns. They enable you to quickly gain relevant followers – 70% of whom provide free advertising through Retweets and 43% will make multiple purchases in the future.’ via Amy’s…Continue Reading Amy’s blog, xo
What makes people follow a fashion retailer on Instagram? A few tips to increase your following | Iman Barakat
With the rise of social media and the emergence of smart phones, a whole new world of opportunity has surfaced for companies to produce and maintain customer relations (Bergström& Bäckman 2013). Customers now expect a company to be present on social media therefore it is necessary for a firm to be actively engaged on social…Continue Reading What makes people follow a fashion retailer on Instagram? A few tips to increase your following | Iman Barakat
Facebook contests: exploring different methods of Facebook marketing | Iman Barakat
Whilst consumers gradually choose brands on Facebook as trusted sources of information, new opportunities arise for businesses to build unique brand awareness and viral marketing platforms (Holzner, 2008). Social media marketing provides businesses a whole new dimension to marketing as it offers interactivity to the users, particularly on Facebook (Logan, Bright, & Gangadharbatla, 2012).With over…Continue Reading Facebook contests: exploring different methods of Facebook marketing | Iman Barakat
Social Media Login – is it right for your business? – James – Wragg
Social media has proliferated almost all aspects of our lives and our social media accounts contain a lot of information about us. In a nutshell Social media login is the practise of using our social media identities to authenticate ourselves and sign up to websites (Instead of manually registering by filling out a form) (Kontaxis,…Continue Reading Social Media Login – is it right for your business? – James – Wragg
Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!
How many times have you been scrolling on a website wanting to go onto their website and you cannot find their social media Icons? Then all of a sudden you’re your almost at the point of giving up, to your surprise you find the icons nestled at the bottom of the webpage. It is clear…Continue Reading Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!
With only 2% of brands making it to the YouTube Elite, do you stand a chance? | Natalie Golding
With more than 1 billion users and 300 hours of video being uploaded every single minute (YouTube, 2015), YouTube is fast becoming the world’s go-to video platform. The platform states that 6 billion hours of video are being watched monthly, spanning across 56 countries and in 61 languages. The important thing about YouTube is that…Continue Reading With only 2% of brands making it to the YouTube Elite, do you stand a chance? | Natalie Golding