Facebook has been used as a virtually-free way of promoting businesses since they introduced their ‘like’ option in February 2009. Facebook describes their ‘like’ function as a “way for users to give positive feedback and connect with things they care about” but how useful are these virtual likes in real terms in the everyday running…Continue Reading
Tell a story behind your brandBrand authenticity in the twenty first century is something that many brands are so desperately fighting to achieve. Brand authenticity can be built upon 3 relevant principles: (Beverland, 2009) Telling rich stories Appearing as amateurs Sticking to where they came from One way to enhance your brands persona, is to…Continue Reading Top tips for successfully enhancing your brand on Instagram | my personal digital marketing experience
As celebrities nowadays dominate social media, their presence can influence consumers’ purchasing habits, similar to e-WOM. With Signarama’s snazzy infographic (via Wallblog, cited as Tomaszek, 2015) stating that over 15% of companies have some sort of celebrity endorsement, the industry is now worth billions. If a celeb is famous enough, they may even choose to…Continue Reading We Will Rock You: Benefits and Risks of a High-Profile Music Sponsor Endorsing Your Merchandise | My Digital Adventure
First of all, B2B marketers need to actually think what they need social media for and not just mindlessly post their latest tweet or upload a fresh new Facebook status without knowing their direction. Velocity partners (2014) put it like this: Don’t get me wrong, we love social media as a listening post, a community…Continue Reading How should B2B Companies View Social Media, and What is the Right Way to Use It? | The Life of Ryan
Ted Baker and Airbnb offered two very different yet similar digital marketing campaigns. One focusing on the brands experiences, one focusing on customer experiences. Do both campaigns prevail? What does this mean for brands who compose strategies, should we be focusing on the customer or the brand?Social media outlets are now paramount to harbouring relationships…Continue Reading Content marketing: Two very different strategies, two very similar outcomes. | Matt Dawson’s Digital Marketing Blog
Images are the most popular type of content on social media (Moth, 2015). They are particularly useful as they can transcend language and cultures (Lannon, 1991), however their use on social media has grown in recent years. The biggest Social Media app is currently Snapchat and Instagram is a hugely popular social media website. With…Continue Reading How Photos Can Enhance Your Digital Marketing Campaign Blog | Olivia Judd’s Digital Marketing Blog
Social media has changed a lot in the world of marketing. Various forms of social media (Online.wvu.edu, 2016) It allows companies to connect and communicate with a huge audience at just a click of a button, without having to spend a lot of money. Also with so many different forms of social media available, there…Continue Reading 4 Reasons to Launch your Confectionery Product using Social Media | Bethan’s Blog
Social media followers are crucial to increase your customers. However, it can be a hassle to think of ways to increase your follower count, especially for start-ups. So, here are three simple yet effective ways to boost engagement and have your twitter follower count go through the roof! Source: 3 Great (and Easy) Ways to…Continue Reading 3 Great (and Easy) Ways to Promote and Increase Your Twitter Follower Count for Business | Yuya’s Digital Marketing Blog
Promotional campaigns have been used frequently within traditional marketing. They represent a flexible marketing tool that can be used to pursue a variety of strategic and tactical objectives (Peattie, Peattie and Emafo, 1997) Because – lets face it, who doesn’t like the opportunity to win a prize? The inclusion of the intent and the advent…Continue Reading How to run a successful Facebook competition – James – Wragg
Instagram delivers a channel where users and businesses can interconnect openly, and it is an idyllic place for businesses to associate with their existing and prospective consumers. Numerous brands are now greatly expending this social media outlet to improve their digital marketing scheme by increasing their brands coverage. Instagram is available on both Apple and…Continue Reading How could a consumer’s online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262’s blog