Video provides athletes with a visual and audio resource that can be used to send and receive information coaching information. Despite this, risks exist as the effectiveness of video in coaching is still debated against traditional ‘in person’ coaching as many believe ‘usefulness’ is dependent on knowledge, skills and experience of user (Weiler, 2015). Research into…Continue Reading How can niche sports coaching businesses, attempt to capitalise on the use of video in mobile applications?
Game of Phones | Digital Marketing blog
How Phones have evolved with Marketing…Mise en scène; Imagine you are in town waiting for a bus. It’s evening time, so of course the bus stop is packed out with dreary commuters trying to return home. There are a vast number of differences between each of them, for example, attire career, salary, home, family etc….Continue Reading Game of Phones | Digital Marketing blog
Digital Marketing
According to this source, in July 2015 there were over 1.6 million Android apps and 1.5 million Apple apps available to download, with the largest percentage (22%) being games and those for food and drink, such as restaurants, coming in at 2.72%. It seems that these days every business has its own app, but do…Continue Reading Digital Marketing
3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
Not to be confused with the Olympic sport nor divide that prevents your neighbours prying eyes, geo-fencing applications have grown from strength to strength. Since it’s first appearance in academic literature from Munson & Gupta (2002) geo-fencing has been used for a wide range of functions across multiple industries. The location based advertising firm Verve…Continue Reading 3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
What are the most important factors retailers should consider when making an app, to ensure they are a success? | Digital Marketing
it is important that if you are going to release an app, it is done properly, otherwise that itself is risky and you’re more than likely going to do more bad than good. An example of the company that got theirs completely wrong was boots, they have only got one star rating on apples App…Continue Reading What are the most important factors retailers should consider when making an app, to ensure they are a success? | Digital Marketing
The touch-screen revolution – mobile web apps vs native apps | os64’s blog
So what is the difference between a ‘mobile web app’ and a ‘native app’? Mobile Web App – This is an internet enabled application that has specific functionality for a device such as a tablet or smartphone. It can only be accessed through a phones web-browser (which for an iPhone would be ‘Safari’) and therefore…Continue Reading The touch-screen revolution – mobile web apps vs native apps | os64’s blog
Integrating mobile and social media with e-mail campaigns | lw258’s blog
This blog has been influenced by the research of Ross (2011) who is the creative strategist at e-Dialog International. He explains how the digital revolution means that mobile and social are now the most essential tools for marketers. With the digital marketing industry being a rapidly changing one, I think it is important for companies…Continue Reading Integrating mobile and social media with e-mail campaigns | lw258’s blog
Mobile Marketing Makes Money | jb597’s blog
The past decade has seen a rapid increase in smart phone and tablet usage which has subsequently given rise to the prominence of mobile marketing. Six in ten UK adults now use a smart phone, up 54% than in 2012, with nearly all 16 – 34 year old’s operating online via a range of devices,…Continue Reading Mobile Marketing Makes Money | jb597’s blog
Mobile Apps – Do they really give you bang for your buck? | seh32’s blog
According to Rowntree (2015) mobile apps provide scope for huge amounts of customisation and a service that is fully built around the mobile experience, giving deeper, more tailored engagement for mobile users. Some argue a mobile site will do the job just as well and cheaper too (more on this later) but Haselmayr (2014) argues…Continue Reading Mobile Apps – Do they really give you bang for your buck? | seh32’s blog
A Native App or a Responsive Web for your Business? | Aline Oliveira
An increase popular option for companies that are looking to move into mobile, but lack the budgets to support separate apps for each mobile platform and without the needs of something more complex such as mobile web App. However, if you offer an existing web service for users logins and account management, a mobile app…Continue Reading A Native App or a Responsive Web for your Business? | Aline Oliveira