Gone have the days where gaming techniques are limited to computer games, ‘gamification’ is the use of game mechanics in non-game scenarios to motivate the audience to higher and more meaningful levels of engagement (Gartner, 2016). Gamification is not only limited to those online gaming geeks but marketers across all industries, including fashion, beauty and…Continue Reading ‘Gamification’ in Online Shopping Experience… Why the Fashion Industry will benefit? | Shivani’s Digital Marketing Blog
Three digital marketing strategies all holiday comparison sites should adopt or risk failure in 2016 | Chloe’s Digital Marketing Blog
Customer loyalty is the result of consistently positive emotional experience, physical satisfaction and perceived value of an experience, which includes the product or services (Ivans & Shaw, 2002).Industry expert Gian Caprini (2015) from Expedia suggests that consumers have tried and tested a range of providers and are now beginning to establish which provider they want…Continue Reading Three digital marketing strategies all holiday comparison sites should adopt or risk failure in 2016 | Chloe’s Digital Marketing Blog
3 Great (and Easy) Ways to Promote and Increase Your Twitter Follower Count for Business | Yuya’s Digital Marketing Blog
Social media followers are crucial to increase your customers. However, it can be a hassle to think of ways to increase your follower count, especially for start-ups. So, here are three simple yet effective ways to boost engagement and have your twitter follower count go through the roof! Source: 3 Great (and Easy) Ways to…Continue Reading 3 Great (and Easy) Ways to Promote and Increase Your Twitter Follower Count for Business | Yuya’s Digital Marketing Blog
How can events companies utilise Instagram to emulate their brand’s ethos? | Digital Marketing Blog
Events companies are frequently seen as innovators in the world of social media and digital marketing. Brands often utilise Facebook event pages, digital ticketing and cross-platform promotional tools to enhance their event marketing. In this post I will explore the various ways different events companies utilise the image-based social media platform ‘Instagram’ to emulate the…Continue Reading How can events companies utilise Instagram to emulate their brand’s ethos? | Digital Marketing Blog
How to make a small company’s portfolio visible online effectively to targeted customer/ vendors | one two three
In general, most companies and businesses want to optimize the visibility of their portfolio to as many consumers as possible. However, it might not be the case for small bespoke service providers due to limited recourses and capacity. For example, most bespoke wedding planners accept limited number of wedding a week, therefore they are more…Continue Reading How to make a small company’s portfolio visible online effectively to targeted customer/ vendors | one two three
3 Ways Fashion Brands Use Digital Storytelling As Their ‘Secret Sauce’ of Social Media | eren gencler
‘Storytelling in the fashion industry can open up a world of creativity, when done right. It all begins with knowing your brand and understanding your audience. Once that is established, it’s all about making an emotional connection with your consumers,’ (Mines, 2015). This emotional connection, if done correctly, can ensure engagement in consumers and thus…Continue Reading 3 Ways Fashion Brands Use Digital Storytelling As Their ‘Secret Sauce’ of Social Media | eren gencler
Missguided’s success with email marketing | Digital Marketing
While there are no ‘set’ guidelines for the perfect landing page, it is generally assumed that the page should be simple, free from navigation and easy to look at i.e. well designed. I understand that as a clothing retailer Missguided want you to browse their shop for further products, but what I found was that…Continue Reading Missguided’s success with email marketing | Digital Marketing
How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing
As explained in previous blog postings, I have been looking to improve the digital marketing strategy for Gourmet Burger Kitchen and part of this development was to include a blog into their portfolio. I was amazed to see the amount of restaurants and other business within the food industry who had their own blogs, and…Continue Reading How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing
Is Email still an Effective Marketing Tool? | The Digital Side of Marketing
Pavlov et al. (2008) state that email marketing is a legitimate, lucrative and widely used marketing tool. The word that stands out here is “lucrative”. According to a census carried out by E-Consultancy (2015) the revenue generated by email has increased proportionately by 28% in the last year. In recent years, the ROI that is…Continue Reading Is Email still an Effective Marketing Tool? | The Digital Side of Marketing
The touch-screen revolution – mobile web apps vs native apps | os64’s blog
So what is the difference between a ‘mobile web app’ and a ‘native app’? Mobile Web App – This is an internet enabled application that has specific functionality for a device such as a tablet or smartphone. It can only be accessed through a phones web-browser (which for an iPhone would be ‘Safari’) and therefore…Continue Reading The touch-screen revolution – mobile web apps vs native apps | os64’s blog