The reason why brand blogging or vlogging is so influential is because it gives a sense of transparency in communication for the consumers. They share information of value that people engage upon (Chaffey & Ellis-Chadwick, 2012 p537). For instance, make-up vloggers will give positive or negative reviews on the products they’ve been using and this…Continue Reading The importance of vloggers and how they can enhance your brand image | Maria’s Blog
How important is an online presence for SMEs? | An insight into effective Digital Marketing concepts
A study conducted by Verisign in 2013; namely “Benefits And Barriers Of Bringing A Small Business Online: Perspectives From Global Small Businesses“, demonstrated how smaller businesses can leverage their position with relatively minimal effort. If the effort is relatively minimal, the question is; why are some small businesses still falling behind and not maximizing the…Continue Reading How important is an online presence for SMEs? | An insight into effective Digital Marketing concepts
Fashion Brands are Finally Catching Up with the Power of the Blogger | eren gencler
According to a 2009 study by Technorati, blogs have exceeded all other Internet applications in the number of users. By 2011, the total number of blogs reached 152 million. The popularity of blogs has shifted the nature in which fashion brands communicate with their audience, as blogs today are considered the new electronic form of…Continue Reading Fashion Brands are Finally Catching Up with the Power of the Blogger | eren gencler
For marketing agencies, is online video the future focus of their content marketing strategies? | A Roadmap to Digital Marketing
With the cost of video production reducing, video is taking content marketing by storm with the demand for online videos outpacing the budgets required. According to Cisco, they predict globally in 2019, consumer internet video traffic will be 80% of all consumer internet traffic, up from 64% in 2014 (Cisco, 2015). This shows the huge…Continue Reading For marketing agencies, is online video the future focus of their content marketing strategies? | A Roadmap to Digital Marketing
#Hashtag.. What are the benefits of having a unique Hashtag? | The World of Digital Marketing
I’m sure we all know what a ‘hashtag’ is, but what are the real benefits to your business of using and creating hashtags? To put it simply, an increased reach equals increased click rates; which means an inevitable increase in conversion rates. Studies show that tweets receive a significant increase in click rates when using…Continue Reading #Hashtag.. What are the benefits of having a unique Hashtag? | The World of Digital Marketing
How to use SEO techniques to Increase Website Visibility | John’s Digital Marketing Blog
It starts with optimizing your website with keywords and phrases. You may already have a good idea which words people use to find your business but it’s important to keep an open mind and do your research. The results may surprise you. The Google Keyword tool can help you find the most popular words and…Continue Reading How to use SEO techniques to Increase Website Visibility | John’s Digital Marketing Blog
3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
Not to be confused with the Olympic sport nor divide that prevents your neighbours prying eyes, geo-fencing applications have grown from strength to strength. Since it’s first appearance in academic literature from Munson & Gupta (2002) geo-fencing has been used for a wide range of functions across multiple industries. The location based advertising firm Verve…Continue Reading 3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
SEO Marketing – A bad idea for small companies? | Digital Marketing Blog
So what is exactly do you understand by the term SEO? Search Engine Optimisation (SEO) is described as a cluster of strategies and techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (Parikh & Deshmukh, 2013). So basically,…Continue Reading SEO Marketing – A bad idea for small companies? | Digital Marketing Blog
Facebook has been used as a virtually-free way of promoting businesses since they introduced their ‘like’ option in February 2009. Facebook describes their ‘like’ function as a “way for users to give positive feedback and connect with things they care about” but how useful are these virtual likes in real terms in the everyday running…Continue Reading
What makes an effective email marketing strategy for online retailers? | Digital Marketing Tipster
Email marketing is said to be one of the strongest marketing channels, if it is supported by an effective email marketing strategy. This is fundamentally important for retailers as customers increasingly expect email messages to be more personalised, relevant and engaging. With this in mind, this blog will be focusing on the most important aspects…Continue Reading What makes an effective email marketing strategy for online retailers? | Digital Marketing Tipster