(Marwick., 2013) defines fashion blogging as an “international subculture comprised primarily of young women who post photographs of themselves and their possessions, comment on clothes and fashion, and use self-branding techniques to promote themselves and their blogs”. They create a website, on which they write about their latest finds in fashion, beauty and lifestyle in…Continue Reading How Fashion Retailers should work with bloggers | Laura’s Digital Marketing Blog
Top tips for successfully enhancing your brand on Instagram | my personal digital marketing experience
Tell a story behind your brandBrand authenticity in the twenty first century is something that many brands are so desperately fighting to achieve. Brand authenticity can be built upon 3 relevant principles: (Beverland, 2009) Telling rich stories Appearing as amateurs Sticking to where they came from One way to enhance your brands persona, is to…Continue Reading Top tips for successfully enhancing your brand on Instagram | my personal digital marketing experience
We Will Rock You: Benefits and Risks of a High-Profile Music Sponsor Endorsing Your Merchandise | My Digital Adventure
As celebrities nowadays dominate social media, their presence can influence consumers’ purchasing habits, similar to e-WOM. With Signarama’s snazzy infographic (via Wallblog, cited as Tomaszek, 2015) stating that over 15% of companies have some sort of celebrity endorsement, the industry is now worth billions. If a celeb is famous enough, they may even choose to…Continue Reading We Will Rock You: Benefits and Risks of a High-Profile Music Sponsor Endorsing Your Merchandise | My Digital Adventure
How should B2B Companies View Social Media, and What is the Right Way to Use It? | The Life of Ryan
First of all, B2B marketers need to actually think what they need social media for and not just mindlessly post their latest tweet or upload a fresh new Facebook status without knowing their direction. Velocity partners (2014) put it like this: Don’t get me wrong, we love social media as a listening post, a community…Continue Reading How should B2B Companies View Social Media, and What is the Right Way to Use It? | The Life of Ryan
Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech
In an independent survey of UK consumers by affilinet (2015) bloggers are the third most trustworthy source, only behind that of friends and family, and so brands must utilise this influence vloggers have over consumers. YouTube sensation Zoe Snugg better known as Zoella has over 10 million subscribers and she was even listed in Debrett’s…Continue Reading Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech
Content marketing: Two very different strategies, two very similar outcomes. | Matt Dawson’s Digital Marketing Blog
Ted Baker and Airbnb offered two very different yet similar digital marketing campaigns. One focusing on the brands experiences, one focusing on customer experiences. Do both campaigns prevail? What does this mean for brands who compose strategies, should we be focusing on the customer or the brand?Social media outlets are now paramount to harbouring relationships…Continue Reading Content marketing: Two very different strategies, two very similar outcomes. | Matt Dawson’s Digital Marketing Blog
What are the most important factors retailers should consider when making an app, to ensure they are a success? | Digital Marketing
it is important that if you are going to release an app, it is done properly, otherwise that itself is risky and you’re more than likely going to do more bad than good. An example of the company that got theirs completely wrong was boots, they have only got one star rating on apples App…Continue Reading What are the most important factors retailers should consider when making an app, to ensure they are a success? | Digital Marketing
How Photos Can Enhance Your Digital Marketing Campaign Blog | Olivia Judd’s Digital Marketing Blog
Images are the most popular type of content on social media (Moth, 2015). They are particularly useful as they can transcend language and cultures (Lannon, 1991), however their use on social media has grown in recent years. The biggest Social Media app is currently Snapchat and Instagram is a hugely popular social media website. With…Continue Reading How Photos Can Enhance Your Digital Marketing Campaign Blog | Olivia Judd’s Digital Marketing Blog
Do first impressions count? The power of a good website | Digital Marketing
Nowadays the modern consumer expects not only an online presence from business and brands but an optimised, well designed website (See Taylor, 2012: Building a Business Website: A Small Business Guide). This is unfortunately no longer a job that can just be delegated to the technical department as Thelwell (2000) states that website design should…Continue Reading Do first impressions count? The power of a good website | Digital Marketing
4 Reasons to Launch your Confectionery Product using Social Media | Bethan’s Blog
Social media has changed a lot in the world of marketing. Various forms of social media (Online.wvu.edu, 2016) It allows companies to connect and communicate with a huge audience at just a click of a button, without having to spend a lot of money. Also with so many different forms of social media available, there…Continue Reading 4 Reasons to Launch your Confectionery Product using Social Media | Bethan’s Blog