If executed correctly a blog can initiate conversations or generate a buzz around a topic. (Baxter and Connolly. 2013) It is thought that a blog can give your organisation a personality as well as another method of communication and interaction with your target audience. In addition to this, a blog is more likely to be…Continue Reading For a retail business… To Blog or To Vlog?… Or not bother at all? | Amy’s blog, xo
Find out what drives us social media users to Like or Unlike Brands on Facebook | Emily Gailer
Facebook represents a way for individuals to continue their offline relationships and conversations in an online medium (Hollenbeck &Kaikati, 2012). This convenient toolbox allows users to congregate into like groups and therefore continuously reinforces an array of meaningful associations strengthening an identity. However, it is important to recognise that this can also create ‘not me’…Continue Reading Find out what drives us social media users to Like or Unlike Brands on Facebook | Emily Gailer
Why should small businesses invest in e-mail marketing rather than social media | Stef G’s blog
Often email marketing is overlooked due to the fine line between effective email marketing and spam marketing, the perceived demise of email as an effective way of reaching customers as well as common misconceptions from Alchemy Worx (2014). However, email marketing is actually considered to be the most effective online-channel for ROI (return on investment)…Continue Reading Why should small businesses invest in e-mail marketing rather than social media | Stef G’s blog
How to avoid damaging your brand with disastrous twitter movements | em262’s blog
If you’ve read all the articles which explain the ways to create a good social campaign and you’re still not reaching the success you had expected, then maybe you’re making some fatal errors. Highlighted accordingly are some of the worst mistakes that companies have made when trying to get noticed on twitter. Current assessments of…Continue Reading How to avoid damaging your brand with disastrous twitter movements | em262’s blog
Email marketing frequency: Striking the right balance. | seh32’s blog
Email marketing is an important marketing tool for companies to create and maintain effective relationships with customers (McCloskey, 2006, cited in Ellis-Chadwick & Doherty, 2011) therefore it is imperative that firms get it right. According to Ellis-Chadwick & Doherty (2011), the frequency of sending emails is an important part of building customer relationships and finding…Continue Reading Email marketing frequency: Striking the right balance. | seh32’s blog
Viral Marketing and Social Media – A recipe for infection of your brand across the web. | lol10’s blog
Viral Marketing can be a powerful form of eWOM (Electronic Word-of-Mouth) and is said to be the most cost and time efficient method of marketing around today (Dasari and Anandakrishnan, 2010). Viral marketing has been described along-the-lines of when branded content is released on the web, sparking interest in the audience who then feel motivated…Continue Reading Viral Marketing and Social Media – A recipe for infection of your brand across the web. | lol10’s blog
Best Practice Guide: Facebook Advertising For Councils and Local Authorities | Sophie Wood’s blog
Many councils and local authorities fear having a presence on social media, with questions such as “How should we use it?”, “Isn’t it very risky?”, “Do we have an audience to target?” What many do not realise is that, if done well, social media advertising has the real potential to change the way that things…Continue Reading Best Practice Guide: Facebook Advertising For Councils and Local Authorities | Sophie Wood’s blog
Twitter: a viable marketing tool? | Iman Barakat
How do you successfully market yourself through Twitter? There are so many good examples of corporate Twitter accounts that are doing it right. From Tesco Mobile’s witty Twitter account which catches users attention with its charmingly sarcastic tweets to Starbucks’ more personal approach of reaching out and connecting with each follower. Nevertheless there are just…Continue Reading Twitter: a viable marketing tool? | Iman Barakat
Social Media Marketing: How much does reacting in real-time really cost? | nm209’s blog
Mangold and Flauds (2009) suggested that the tools and strategies used for communicating with customers have significantly changed with the emergence of social media, and go on to propose that social media should be considered a part of a firm’s promotional mix. Now, six years on, Mangold and Flauds couldn’t be more right. The shift…Continue Reading Social Media Marketing: How much does reacting in real-time really cost? | nm209’s blog
Companies on Twitter – The Good, the Bad, & the Ugly | rp200’s blog
So what are the dos and don’ts of Twitter? What should companies be prepared for when they sign up? How can companies increase brand awareness without consumers passing it off as boring advertising? Well first let’s start with history. Not too far in the distant past, 2011 to be precise, Audi launched their new R8…Continue Reading Companies on Twitter – The Good, the Bad, & the Ugly | rp200’s blog