An increase popular option for companies that are looking to move into mobile, but lack the budgets to support separate apps for each mobile platform and without the needs of something more complex such as mobile web App. However, if you offer an existing web service for users logins and account management, a mobile app…Continue Reading A Native App or a Responsive Web for your Business? | Aline Oliveira
Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira
Treating the individual as they are is the reason why Content Personalisation is becoming the future for personalised advertising (Henkin, 2012). Having individual insight is a priority for marketers as it helps users cope with abundance of available information (Lavie et al, 2010). Users also state that they want personalised services. ChoiceStream (2008), showed that…Continue Reading Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira
Social Media Marketing: Using Facebook to Build Your Client Base
How can you get your business involved? And what are the costs and benefits? Whether you’re just starting your digital marketing campaign, or looking to revitalise your existing one, you can use Facebook to accesses thousands of potential customers, keep followers updated on your latest new products and promotions, and use your Facebook Business Page…Continue Reading Social Media Marketing: Using Facebook to Build Your Client Base
Successful location based service campaign: one method from three different approaches! | mw226’s blog
This blog post will look at successful implementations of location based service campaign and with the use of academic literature, I will also analyse how this concept has the potential to influence a consumers spending habits. Although location based services can be used in other technological contexts, this blog post will only look at its’…Continue Reading Successful location based service campaign: one method from three different approaches! | mw226’s blog
Crowdsourcing a co creation approach to business to customer marketing | mw226’s blog
This blog post will analyse the strategic concept of using crowdsource marketing as a tool for co creation in a business to customer marketing platform. I will also analyse the advantage and disadvantage of using public participation in product development. As an example, I will also analyse the effectivity of Starbucks crowdsourcing blog campaign and…Continue Reading Crowdsourcing a co creation approach to business to customer marketing | mw226’s blog
Viral Marketing Campaigns and What Make Users Share Video Ads
A lot of models about how the influence process works have been proposed such as the Independent Cascade Model (IC Model) and the Linear Threshold Mode (LT Mode). However, they fail to consider the common scenario of viral marketing companies. Motivated by this phenomenon, Long (2014) proposes a new paradigm of viral marketing called Interest-Specified…Continue Reading Viral Marketing Campaigns and What Make Users Share Video Ads
Tiffany & Co’s innovative personalised app campaign |privacy issues
Tiffany and Co a luxury jewellery store has brought out a mobile application, giving its customers the opportunity to virtually experience the brands exquisite diamond engagement ring collections.The applications ring finder feature directly give the consumers the chance to select the perfect ring for a romantic proposal. The company decided to create this application in…Continue Reading Tiffany & Co’s innovative personalised app campaign |privacy issues
Email Personalisation: How personal is too personal?
Organisations are becoming more and more aware of the benefits of personalising and tailoring communication to their customers, particularly emails (Hoffman and Novak, 1996; Postma and Brokke, 2002). With the vast amounts of personal data collected on consumers it can be difficult to know what information to use to personalise the emails. Include too much…Continue Reading Email Personalisation: How personal is too personal?
What makes a campaign go viral?
Sharing content online is now an integral aspect of modern day life (Berger, Milkman. 2012), whether it be a funny Youtube video to your mate or a discount code for a meal to your partner. It is safe to say viral marketing is a strategy that is here to stay and which can only evolve…Continue Reading What makes a campaign go viral?
Social Strategies: taking digital marketing to the next level | Matt Boucher’s Blog
First we must ask, why do people actually use social platforms? It is simple, to satisfy two basic human needs of meeting new people and strengthening existing relationships. What companies need to develop is a social strategy that appeals to these two needs. But how does a social strategy differ from a digital strategy? via…Continue Reading Social Strategies: taking digital marketing to the next level | Matt Boucher’s Blog