With so much information available it can be daunting for organisations to unravel the meaning and relevance of it. Nonetheless, with suitable preparation the information can be transformed into a much simpler and understandable tool. Organisations use semantic analysis in order to gain insight into how their organisation is perceived, gain opinions and feedback. Semantic…Continue Reading How could Semantic Analysis technologies on Facebook be a key marketing tool in tablet sector companies? | em262’s blog
With only 2% of brands making it to the YouTube Elite, do you stand a chance? | Natalie Golding
With more than 1 billion users and 300 hours of video being uploaded every single minute (YouTube, 2015), YouTube is fast becoming the world’s go-to video platform. The platform states that 6 billion hours of video are being watched monthly, spanning across 56 countries and in 61 languages. The important thing about YouTube is that…Continue Reading With only 2% of brands making it to the YouTube Elite, do you stand a chance? | Natalie Golding
Top tips on how to use Twitter to market your brand: with examples from the restaurant industry | Melissa Lea
Twitter uses utilise the social media site to build their company and generate leads. People use twitter to share ideas and articles and check what their favourite brands are promoting. Thomases states that twitter creates value as it can be used in many clever and innovative ways to serve many different purposes. via Top tips…Continue Reading Top tips on how to use Twitter to market your brand: with examples from the restaurant industry | Melissa Lea
How beneficial to a brand in the fashion industry are influential bloggers? | Iman Barakat
So how influential are fashion bloggers? People rarely recognize how influential some of these fashion bloggers can be over their target audience for example Vogue is a globally recognized fashion and lifestyle magazine which has an impressive 3.9 million followers on Instagram and close behind Italian fashion blogger Chiara Ferragni has 3.6 million followers. Based…Continue Reading How beneficial to a brand in the fashion industry are influential bloggers? | Iman Barakat
Do You Know The Importance of Electronic Word Of Mouth? | kls30’s blog
The Traditional word-of-mouth (WOM), defined as an oral form of interpersonal non-commercial communication among acquaintances (Arndt, 1967), has evolved into a new form of communication; electronic word-of-mouth (eWOM). This refers to any statement made by potential, actual, and former customers about a company’s product and services via the Internet (Hennig-Thurau et.al., 2004). The advances of…Continue Reading Do You Know The Importance of Electronic Word Of Mouth? | kls30’s blog
The Perfect Solution To Maximise Your Twitter Campaign… | kls30’s blog
Social networks such as; Twitter, provide advertisers with information about the consumers. This technique is crucial, as it provides the businesses with a “target audience” (Vryniotis, 2010). Using customer influencers from Twitter can be an efficient and cost-effective method to launch new products or services. This type of social media strategy allows a business to…Continue Reading The Perfect Solution To Maximise Your Twitter Campaign… | kls30’s blog
Is your business using the power of Facebook to its full potential? | Natalie Golding
Social media platforms are becoming an ever more important feature of an organisation’s media mix (Peters et al, 2013) and The Washington Post has recently commented that Facebook has almost as many users as the entire population of China (Dewey, 2014). I’m not sure what Mark Zuckerberg envisioned when he started the now-social-giant whilst at…Continue Reading Is your business using the power of Facebook to its full potential? | Natalie Golding
Content Marketing: How are JISA providers doing it? | Content Marketing and Social Media
Evidence strongly suggests that content marketing can be very valuable in terms of building consumer trust and reputations of expertise (Kristen, 2013). This is particularly important in financial services as consumers now demand to see evidence before trusting in financial service providers since the 2008 financial crisis sent trust levels plummeting (Johnson and Peterson, 2014)….Continue Reading Content Marketing: How are JISA providers doing it? | Content Marketing and Social Media
Measuring success of social media consumer engagement: A look at Engage Mutual’s Twitter channel using Sashi’s (2012) customer engagement cycle | Content Marketing and Social Media
With 15% of the UK’s 40 largest websites by traffic volume being attributed to social networking sites, companies are increasingly turning to social media for customer engagement (Alexa.com, 2015; Peters et al, 2013). This seems like a good idea as companies can get their message out to a large audience at a low cost (Hanna,…Continue Reading Measuring success of social media consumer engagement: A look at Engage Mutual’s Twitter channel using Sashi’s (2012) customer engagement cycle | Content Marketing and Social Media
Minimising the risks of social media: Considerations for corporate social media policies | Content Marketing and Social Media
With many attractive attributes, such as vast reach and low costs, it’s not surprising that experts estimate that over 80% of marketers use social media (Whiting and Williams, 2013). However, not all corporate social media is successful and some activities can even be damaging as companies have very little control over messages once they are…Continue Reading Minimising the risks of social media: Considerations for corporate social media policies | Content Marketing and Social Media