Wallerstein began as an expert of post-colonial African affairs, which he selected as the focus of his studies after attending international youth conferences in 1951 and 1952.[16] His publications were almost exclusively devoted to this until the early 1970s, when he began to distinguish himself as a historian and theorist of the global capitalist economy…Continue Reading Immanuel Wallerstein – Wikipedia, the free encyclopedia
Email Personalisation: How personal is too personal?
Organisations are becoming more and more aware of the benefits of personalising and tailoring communication to their customers, particularly emails (Hoffman and Novak, 1996; Postma and Brokke, 2002). With the vast amounts of personal data collected on consumers it can be difficult to know what information to use to personalise the emails. Include too much…Continue Reading Email Personalisation: How personal is too personal?
What makes a campaign go viral?
Sharing content online is now an integral aspect of modern day life (Berger, Milkman. 2012), whether it be a funny Youtube video to your mate or a discount code for a meal to your partner. It is safe to say viral marketing is a strategy that is here to stay and which can only evolve…Continue Reading What makes a campaign go viral?
Lewis Mumford
Megatechnics In The Myth of the Machine Vol II: The Pentagon of Power (Chapter 12) (1970), Mumford criticizes the modern trend of technology, which emphasizes constant, unrestricted expansion, production, and replacement. He contends that these goals work against technical perfection, durability, social efficiency, and overall human satisfaction. Modern technology, which he called “megatechnics”, fails to…Continue Reading Lewis Mumford
Social Strategies: taking digital marketing to the next level | Matt Boucher’s Blog
First we must ask, why do people actually use social platforms? It is simple, to satisfy two basic human needs of meeting new people and strengthening existing relationships. What companies need to develop is a social strategy that appeals to these two needs. But how does a social strategy differ from a digital strategy? via…Continue Reading Social Strategies: taking digital marketing to the next level | Matt Boucher’s Blog
For a retail business… To Blog or To Vlog?… Or not bother at all? | Amy’s blog, xo
If executed correctly a blog can initiate conversations or generate a buzz around a topic. (Baxter and Connolly. 2013) It is thought that a blog can give your organisation a personality as well as another method of communication and interaction with your target audience. In addition to this, a blog is more likely to be…Continue Reading For a retail business… To Blog or To Vlog?… Or not bother at all? | Amy’s blog, xo
Find out what drives us social media users to Like or Unlike Brands on Facebook | Emily Gailer
Facebook represents a way for individuals to continue their offline relationships and conversations in an online medium (Hollenbeck &Kaikati, 2012). This convenient toolbox allows users to congregate into like groups and therefore continuously reinforces an array of meaningful associations strengthening an identity. However, it is important to recognise that this can also create ‘not me’…Continue Reading Find out what drives us social media users to Like or Unlike Brands on Facebook | Emily Gailer
Why should small businesses invest in e-mail marketing rather than social media | Stef G’s blog
Often email marketing is overlooked due to the fine line between effective email marketing and spam marketing, the perceived demise of email as an effective way of reaching customers as well as common misconceptions from Alchemy Worx (2014). However, email marketing is actually considered to be the most effective online-channel for ROI (return on investment)…Continue Reading Why should small businesses invest in e-mail marketing rather than social media | Stef G’s blog
How to avoid damaging your brand with disastrous twitter movements | em262’s blog
If you’ve read all the articles which explain the ways to create a good social campaign and you’re still not reaching the success you had expected, then maybe you’re making some fatal errors. Highlighted accordingly are some of the worst mistakes that companies have made when trying to get noticed on twitter. Current assessments of…Continue Reading How to avoid damaging your brand with disastrous twitter movements | em262’s blog
Email marketing frequency: Striking the right balance. | seh32’s blog
Email marketing is an important marketing tool for companies to create and maintain effective relationships with customers (McCloskey, 2006, cited in Ellis-Chadwick & Doherty, 2011) therefore it is imperative that firms get it right. According to Ellis-Chadwick & Doherty (2011), the frequency of sending emails is an important part of building customer relationships and finding…Continue Reading Email marketing frequency: Striking the right balance. | seh32’s blog