Frequency of sending emails is an important part of building customer relationships: too many might irritate and too few could lose the recipient’s interest (Ellis-Chadwick & Doherty, 2012). This fine line is hard for emarketers to comprehend. Relationships between customers are crucial for companies to maintain, as its all about trust. However, the amount of…Continue Reading Email marketing frequency: Engaging or alienating customers? | Stef G’s blog
Mobile Apps – Do they really give you bang for your buck? | seh32’s blog
According to Rowntree (2015) mobile apps provide scope for huge amounts of customisation and a service that is fully built around the mobile experience, giving deeper, more tailored engagement for mobile users. Some argue a mobile site will do the job just as well and cheaper too (more on this later) but Haselmayr (2014) argues…Continue Reading Mobile Apps – Do they really give you bang for your buck? | seh32’s blog
A Native App or a Responsive Web for your Business? | Aline Oliveira
An increase popular option for companies that are looking to move into mobile, but lack the budgets to support separate apps for each mobile platform and without the needs of something more complex such as mobile web App. However, if you offer an existing web service for users logins and account management, a mobile app…Continue Reading A Native App or a Responsive Web for your Business? | Aline Oliveira
Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira
Treating the individual as they are is the reason why Content Personalisation is becoming the future for personalised advertising (Henkin, 2012). Having individual insight is a priority for marketers as it helps users cope with abundance of available information (Lavie et al, 2010). Users also state that they want personalised services. ChoiceStream (2008), showed that…Continue Reading Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira
Social Media Marketing: Using Facebook to Build Your Client Base
How can you get your business involved? And what are the costs and benefits? Whether you’re just starting your digital marketing campaign, or looking to revitalise your existing one, you can use Facebook to accesses thousands of potential customers, keep followers updated on your latest new products and promotions, and use your Facebook Business Page…Continue Reading Social Media Marketing: Using Facebook to Build Your Client Base
Successful location based service campaign: one method from three different approaches! | mw226’s blog
This blog post will look at successful implementations of location based service campaign and with the use of academic literature, I will also analyse how this concept has the potential to influence a consumers spending habits. Although location based services can be used in other technological contexts, this blog post will only look at its’…Continue Reading Successful location based service campaign: one method from three different approaches! | mw226’s blog
Crowdsourcing a co creation approach to business to customer marketing | mw226’s blog
This blog post will analyse the strategic concept of using crowdsource marketing as a tool for co creation in a business to customer marketing platform. I will also analyse the advantage and disadvantage of using public participation in product development. As an example, I will also analyse the effectivity of Starbucks crowdsourcing blog campaign and…Continue Reading Crowdsourcing a co creation approach to business to customer marketing | mw226’s blog
Viral Marketing Campaigns and What Make Users Share Video Ads
A lot of models about how the influence process works have been proposed such as the Independent Cascade Model (IC Model) and the Linear Threshold Mode (LT Mode). However, they fail to consider the common scenario of viral marketing companies. Motivated by this phenomenon, Long (2014) proposes a new paradigm of viral marketing called Interest-Specified…Continue Reading Viral Marketing Campaigns and What Make Users Share Video Ads
Tiffany & Co’s innovative personalised app campaign |privacy issues
Tiffany and Co a luxury jewellery store has brought out a mobile application, giving its customers the opportunity to virtually experience the brands exquisite diamond engagement ring collections.The applications ring finder feature directly give the consumers the chance to select the perfect ring for a romantic proposal. The company decided to create this application in…Continue Reading Tiffany & Co’s innovative personalised app campaign |privacy issues
Giddens review of Rise of Network Society 1996 from – Times Higher Education
This should be a time of renewal for the social sciences. Modern social science arose from the extraordinary changes that created an industrial order out of the ruins of feudal society. Arguably we live today in a period of equally intense and puzzling transformation, signalling perhaps a move beyond the industrial era altogether. Yet where…Continue Reading Giddens review of Rise of Network Society 1996 from – Times Higher Education